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Translations allow the deaf and hard of hearing community around the world to enjoy your content as well. It is estimated that by 2050 over 700 million people – or one in every ten people – will have disabling hearing loss. According to the World Health Organization, about 5% of the world’s population, or 466 million people, have hearing loss. Lastly, but certainly not least, translations make your content accessible to the millions of people around the world with hearing loss. This helps to improve the user experience, giving non-English speaking viewers the potential to watch videos in any setting for longer periods of time. How many times have you seen people watch videos on a noisy train or while working out at the gym? If viewers don’t have headphones, they can still watch videos and understand the auditory information without the need for sound. Our handy smartphones allow us to watch video anywhere, as long as there is internet access. Subtitles also give viewers the flexibility to watch videos in sound-sensitive environments. They offer people around the world the capability to engage with your content, thus, broadening your audience and viewership. Subtitles are translations of the dialogue into other languages. It’s likely your competitors aren’t translating their content, so get ahead of the curve! If your content isn’t being translated into a foreign language, it will not show up in search results of the targeted country. Just like with captions, the text file for translations helps search engine bots crawl for relevant keywords, helping your video rank higher in search engine results pages (SERPs) in those languages. In addition, videos in foreign languages increase SEO and video views. Content creators are missing out on the opportunity to get their videos in front of the eyes of billions of people who want to watch their content.
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People around the world are creating and viewing content, but unfortunately, videos aren’t always being translated into foreign languages. Two of my personal favorite foreign language shows on Netflix are Dark, a mind-boggling mystery-drama set in Germany, and Money Heist, a truly captivating Spanish drama about a mastermind who sets to pull off the biggest heist in history.Īs mentioned, translations allow your content to reach a wider audience, expanding your viewership to loyal viewers looking for the next binge-worthy show (including myself). For starters, we wouldn’t be able to binge-watch some of our favorite international films and shows. There are many benefits to translating videos into foreign languages, like making your content accessible, searchable, and engaging. If you want to reach a global audience, we show you just how easy it is to translate videos into foreign languages. Subtitles, translations of the dialogue into other languages, offer people around the world the capability to engage with your content.
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There’s no denying the profound impact of globalization. Although it was created in the United States, eight of the top 10 countries with the most YouTube users are in non-English speaking countries. In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017.
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One of the largest and most popular video platforms in the world, YouTube, has amassed over a billion users worldwide. Today, video traffic accounts for 82% of all internet traffic. In 2016, video made up 72% of all global consumer internet traffic, and that number has increased over the past five years. This became even more apparent and important during the COVID-19 pandemic. Technology has given people around the world access to online content like never before. As the world continues to become more interconnected, it’s important to create content that has the ability to reach a global audience – which often entails translating your video content to a foreign language.